04,03,2026 10 views
On January 9, 2026, the "2026 China Agricultural Machinery Overseas Forum" hosted by the China Agricultural Machinery Circulation Association, with the Import and Export Branch, Finance Branch, and Media Branch of the China Agricultural Machinery Circulation Association, and organized by Wanzhan (Beijing) International Exhibition Co., Ltd. and Rhinoceros China Agricultural Machinery Export Network, and exclusively supported by the "Agricultural Machinery Market" magazine, kicked off in Shaoxing, Zhejiang. This forum brings together over 300 representatives from industry associations, research institutions, financial institutions, agricultural machinery enterprises, and cross-border service platforms to conduct in-depth discussions on topics such as the export situation of agricultural machinery, market layout, financial empowerment, and compliance management, providing a platform for communication and cooperation for China's agricultural machinery going global.
Wang Yuchen, Director of the Foreign Trade Development Bureau of the Ministry of Commerce, was invited to attend the forum and delivered a report titled "International Trade Trends, Market Dynamics, and Suggestions for the High Quality Development of Chinese Agricultural Machinery". The report mainly focused on the development of foreign trade, analyzed the global trade situation, introduced China's foreign trade policies, opening-up measures, local support policies, and introduced the integration of domestic and foreign trade and related work on foreign trade development. Director Wang stated that although institutions such as the International Monetary Fund (IMF) predict a slowdown in global trade growth, China's agricultural machinery industry still faces vast opportunities for going global due to its high cost-effectiveness and policy support.
The potential of emerging markets is enormous, and the differences in demand between countries still require attention. Director Wang focused on analyzing the Vietnamese market, pointing out that it is currently in a window period of agricultural mechanization upgrading, with urgent demand for machinery for economic crops such as rice and sugarcane, and the market share of Chinese agricultural machinery in Vietnam is continuously increasing.
It is worth noting that the China Agricultural Machinery Circulation Association will hold the "Vietnam International Agricultural Machinery Exhibition" in Ho Chi Minh City, Vietnam from July 23 to 25, 2026. This exhibition is another measure taken by the China Agricultural Machinery Circulation Association to bravely explore overseas markets with domestic agricultural machinery enterprises, following the successful hosting of the 2025 Thailand International Agricultural Machinery Exhibition. It continues the core direction of helping Chinese agricultural machinery expand overseas markets.
Director Wang Yuchen shared with overseas enterprises from the perspectives of policy empowerment and legal protection. The newly revised Foreign Trade Law of the People's Republic of China includes new forms of business such as cross-border e-commerce, digital trade, and green trade in the scope of support, and also enriches laws such as trade remedies and countermeasurestoolboxTo safeguard the legitimate rights and interests of enterprises going global.
From the national level to the local level, comprehensive policy measures and public services continue to be improved. In October 2025, the Ministry of Commerce and five other departments jointly issued the "Guiding Opinions on Further Improving the Overseas Comprehensive Service System", aiming to create an overseas comprehensive service ecosystem that integrates central and local governments, regional coordination, resource aggregation, and internal and external connectivity. This will provide strong support for overseas enterprises to participate in international cooperation and competition, and safeguard their legitimate overseas rights and interests. Sixteen specific measures will be proposed in six aspects. Special events such as Zhejiang's "Thousand Regiments, Ten Thousand Enterprises Expand Market", Shandong's "Ten Thousand Enterprises Go Global", Jiangsu's "Excellent Products Global", and Shaanxi's "Shanyao Global" provide enterprises with exhibition docking, financial support, logistics convenience and other services.
National level exhibition platforms such as Canton Fair, CIIE, Consumer Expo, and Digital Trade Fair have built mutually beneficial and win-win cooperation platforms. The "Country Trade Guide" selects key export destination countries in China, introduces the country's macroeconomic overview, import and export commodity situation, as well as information on major industries, transportation, import and export potential commodities, market access, trade promotion platforms and institutions, trade environment, and dispute response, providing assistance to local commerce authorities, business associations, and foreign trade enterprises in exploring diversified markets. The 12335 one-stop service platform of the Ministry of Commerce provides enterprises with free policy consultation, dispute resolution, and other services, building a full chain support network covering law, finance, and talent.
Director Wang Yuchen's Report
The forum content continues to upgrade and refine, further boosting the confidence of participating companies in going global. As the main organizer of this forum, Cheng Shiqiang, General Manager of Wanzhan Exhibition and Rhinoceros China Agricultural Machinery Export Network, shared his experience in foreign trade exhibitions with everyone, providing practical guidance for agricultural machinery enterprises to go global. Cheng Shiqiang pointed out that exhibitions are an important way for enterprises to expand their foreign trade, especially for start-up enterprises. By participating in exhibitions, they can gain a deeper understanding of market demand and find partners. Cheng Shiqiang stated that Wanzhan has been deeply involved in overseas exhibitions for 19 years, organizing more than 110 exhibitions annually, with the agricultural machinery sector accounting for over 30% and covering more than 100 agricultural machinery exhibitions in 48 countries. Cheng Shiqiang repeatedly emphasized that companies participating in overseas exhibitions do not need to overly worry about personnel and language issues, and should prioritize going abroad to understand market demand. For agricultural machinery enterprises, Cheng Shiqiang highly recommends core exhibitions such as Brazil, South Africa, and Italy, pointing out the differences in product adaptation for different exhibitions. For example, the Brazil exhibition is suitable for whole machine equipment, while the Italy exhibition is suitable for garden machinery.
In terms of popular markets, South America (Brazil, Argentina) and Southeast Asia are the key regions for layout, while emerging markets such as Morocco and Kenya in Africa have highlighted their potential. At the same time, it is recommended that enterprises attach importance to booth design, exhibit display, and personnel image, use subsidies from various regions to reduce costs, and work together to enhance competitiveness by going global.
Sharing by Cheng Shiqiang, General Manager of Wanzhan Exhibition and Rhinoceros China Agricultural Machinery Export Network
It is worth mentioning that on January 1, 2026, Wanzhan Exhibition officially launched an online foreign trade platform for overseas agricultural machinery products - Rhinoceros China Agricultural Machinery Export Network. According to Cheng Shiqiang, as of March 1, 2026, it is expected that 200 Chinese agricultural machinery enterprises will launch their products on the platform. This launch marks that Wanzhan Exhibition has broken through the promotional limitations of purely offline exhibitions and can help more Chinese agricultural machinery enterprises overcome time, geographical, and cost barriers through online channels to accurately showcase their products to the world and expand overseas markets. At the forum, 13 companies including Shandong Lovol, Jiangsu Wode, Shijiazhuang Meidi, Yucheng Yijia, Jiangsu Jingan, Ningbo Kangbo, Ningbo Gree, Hebei Wanli Agricultural Machinery, Nanchang Qinglin Auto Parts, Eurasia Huitong, SteelDrive, Nantong Zhuoyue, and Luoyang Shengyuan signed cooperation intentions with Rhinoceros China Agricultural Machinery Export Network.
Rhinoceros China Agricultural Machinery Export Network Enterprise Signing Ceremony
The reporter learned from the market that financial support has become a core measure for international agricultural machinery brands to deeply cultivate the global market. With the continuous rise of China's agricultural machinery enterprises going global, the demand for financial services is becoming increasingly urgent. This forum specially invited well-known financial institutions such as China Export&Credit Insurance Corporation, Industrial and Commercial Bank of China, China Construction&Development Financial Co., Ltd., Jiangsu Faba Financial Leasing Co., Ltd., and Zhejiang Chouzhou Bank, as well as agricultural machinery export representative production enterprise Jiangsu Wode, to gather together and discuss how to use financial tools to solve the problem of going global. Representatives from all parties shared comprehensive solutions, including supply chain finance, export credit insurance, cross-border settlement, and C-end financing leasing, aiming to help China's agricultural machinery industry achieve steady and efficient growth in the international market through the deep linkage of "enterprise+finance".
1Xiamen Jianfa: Relying on global branches, providing supply chain finance and localized service support
Ying Shijie, the head of Xiamen Emerging Business Department of Xiamen Jianfa Automobile Co., Ltd. Supply Chain Division, stated that Xiamen Jianfa Group, as a leading domestic supply chain enterprise, has rich experience in overseas finance of automobiles and construction machinery. Ying Shijie introduced that Jianfa Group can provide supply chain finance services for agricultural machinery enterprises, including short-term payment support within 180 days, to meet the funding needs of agricultural machinery enterprises. At the same time, relying on its subsidiaries in more than 30 countries overseas, Jianfa Group can also provide local financing and leasing services, as well as local services and overseas warehouse services in Africa, Southeast Asia, North and South America, to help agricultural machinery enterprises solve the problem of local customers' payment and payment terms not being met.
Ying Shijie, Head of Xiamen Emerging Business Department, Supply Chain Division, Xiamen Jianfa Automobile Co., Ltd
2Jiangsu Wode: Facing the pain points of the Southeast Asian market, calling for credit insurance support to alleviate financial pressure
Shi Jinluan, General Manager of Wode Agricultural Machinery (Cambodia) Company, stated that Wode's overseas market sales will reach 4 billion RMB in 2025, with significant year-on-year growth. However, in the Southeast Asian market, customers often purchase machines through installment payments or loans, which puts significant pressure on distributors and manufacturing enterprises. In the Vietnamese market, some customers have difficulty obtaining local bank loans, and there are risks for dealers to lend on their own. Mr. Shi hopes that Sinosure can relax the quota to reduce the risks borne by enterprises and help promote the sales of agricultural machinery products in the Southeast Asian market.
Shi Jinluan, General Manager of Wode Agricultural Machinery (Cambodia) Company
3China Export&Credit Insurance Corporation (Sinosure): Leveraging its policy oriented functions to comprehensively safeguard enterprises from risks when going global
Gao Lutian, Assistant General Manager of Shaoxing Branch of China Export&Credit Insurance Corporation Zhejiang Branch, introduced that as a policy insurance company, China Export&Credit Insurance Corporation can provide various services for enterprises going global. This includes providing buyer credit investigation services to help companies understand the industry situation and buyer information in the target country. For the accounting risks faced by enterprises, CITIC maintains short-term trade insurance and medium - to long-term insurance to solve them. In addition, China Export&Credit Insurance Corporation (Sinosure) can also cooperate with banks to provide financial support to enterprises through policy financing and other means, solving the risks and funding problems of enterprises in the process of going global.
Gao Lutian, Assistant General Manager of Shaoxing Branch of China Export&Credit Insurance Corporation Zhejiang Branch
4Industrial and Commercial Bank of China: Implementing the "Four Alls" Strategy, Providing Comprehensive Financial Solutions for Manufacturing Industry to Go Global
Yan Feng, General Manager of the Corporate Financial Business Department of Industrial and Commercial Bank of China Zhejiang Shaoxing Branch, stated that as a state-owned large bank, ICBC has 413 branch offices in 49 countries and regions overseas, known as the "cosmic bank", which can provide global, full license, full cycle, and full chain financial services for agricultural machinery enterprises. In terms of globalization, ICBC's overseas branches can help enterprises solve the problem of information asymmetry by providing local financial, policy and other information. Full license means that ICBC has multiple licenses such as investment banking, insurance, leasing, etc., and can provide comprehensive services such as financing, integrated intelligence, and integrated commerce. Full cycle services cover all stages of a company from small to large, including research and development loans, equipment renewal loans, etc. Full chain services include providing supply chain financial support to the upstream and downstream of enterprises.
Yan Feng, General Manager of Corporate Financial Business Department of Industrial and Commercial Bank of China Zhejiang Shaoxing Branch
5Jiangsu Faba Jinzhu: Financing Leasing from Shallow to Deep, Exploring Solutions to Overseas C-end Financing Difficulties
Yu Minzhang, Vice President of the Agricultural Equipment Division of Jiangsu Faba Nongke Equipment Financial Leasing Co., Ltd., introduced that the domestic agricultural machinery financing leasing business started relatively late and is currently in a continuous development stage. He divided the relationship between leasing companies and enterprises into three stages: the first stage is a simple funding provider; The second stage is to deeply participate in the sales model of manufacturers and provide professional solutions for them; The third stage is for both parties to invest and establish a joint venture company. Yu Minzhang stated that Jiangsu Faba currently provides a lot of support for users in domestic terminal retail, but is still in the exploratory stage in overseas business. In the future, he hopes to strengthen communication with production enterprises and regulatory agencies to provide more C-end retail financing services for agricultural machinery enterprises going global.
Yu Minzhang, Vice President of the Agricultural Equipment Division of Jiangsu Faba Nongke Equipment Financial Leasing Co., Ltd
6Zhejiang Chouzhou Bank: Leveraging the advantages of characteristic banks to assist enterprises in improving cross-border settlement and financing efficiency
Zhao Fangyuan, manager of the National Industry Innovation Center of Zhejiang Chongzhou Commercial Bank, introduced that as a characteristic bank serving the "the Belt and Road", Chongzhou Bank has advantages in capital clearing, local currency settlement, financing products, supply chain system, etc. In terms of fund settlement, Chouzhou Bank has established direct contacts with more than 120 countries and over 1000 banks, providing efficient settlement services for agricultural machinery enterprises. In terms of local currency settlement, Chouzhou Bank can achieve direct settlement of currencies such as Nigerian Naira, Vietnamese Dong, Thai Baht, etc., helping enterprises save capital costs. In addition, Chouzhou Bank also provides pool financing business and supply chain financing system, which can provide flexible financing services for enterprises based on their accounts receivable situation.
Zhao Fangyuan, Manager of Guoye Innovation Center of Zhejiang Chouzhou Commercial Bank
The 2026 China Agricultural Machinery Going Global Forum not only conducted core discussions on policy interpretation, market analysis, and resource docking, but also consolidated industry consensus that China's agricultural machinery going global has entered a new stage of coordinated development of "policy escort+financial empowerment+platform support". From the policy blueprint and market opportunities outlined by Director Wang Yuchen, to the practical exhibition and online platform new path shared by Cheng Shiqiang, and to the tailored full chain solutions provided by financial institutions, we believe that through the deep linkage of multiple forces, we can provide comprehensive guidance and empowerment for agricultural machinery enterprises to solve the pain points of going global and expand into international markets.
To be continued, the forum content is continuously being reported, please stay tuned.
