09,18,2026 7 views
On September 17th, relying on the platform of the 23rd China ASEAN Expo, Yuchai officially released a unified overseas brand visual system to the public. This is an important measure for Yuchai to implement its "going global" strategy, marking a new stage in Yuchai's globalization strategy.
Guan Min, Deputy Secretary of the Party Committee of Yuchai Group, and Wang Limin, Deputy General Manager of Yuchai Corporation, attended the launch ceremony and jointly unveiled the new logo of Yuchai's overseas brand.
As a pioneer in China's power industry going global, Yuchai has been deeply cultivating overseas markets for more than 60 years and has established a comprehensive marketing service network. Its business covers commercial vehicles, engineering machinery, agricultural machinery, ships, power generation and other fields, and its products are exported to more than 180 countries and regions. In recent years, Yuchai has accelerated its pace of overseas market development, laying out overseas production bases in Thailand, Vietnam, Brazil, Central Asia, the Middle East, and Africa, continuously promoting technology overseas, localized manufacturing, and localized services, and steadily increasing its overseas market performance.
Guan Min stated that the unified overseas brand visual system this time will further enhance Yuchai's brand recognition in the global market and empower overseas market development. According to regulations, the subsidiary of Yuchai Power will use the same set of overseas brand visual logos for brand exposure when conducting business overseas, covering various external scenes such as office spaces, promotional materials, exhibition halls, and online promotions. Yuchai will take this upgrade as an opportunity to deeply integrate into the high-quality co construction of the "the Belt and Road", promote China's green intelligent equipment to the world, and create a more influential Chinese power brand in the global market.
