Official announcement! The "Dongfanghong" brand experience site has been selected as one of the first national recommended lists

　　recently

　　The first batch of 30 "Travel with Brands" nationwide

　　The recommended list of experiential locations has been officially released

　　China's One Stop“The East Is Red”Brand Experience Successfully Selected

The experience of "traveling with a brand" is an innovative platform for promoting brand building, showcasing brand image, and creating brand experience scenarios. This selection adheres to the principles of high brand reputation, prominent value connotation, and rich experiential content, while taking into account regional balance and industry representativeness. In a statement released by the Ministry of Culture and Tourism, it was pointed out that "looking at the steel bars and iron bones made in China - represented by the 'first factories' of countries such as FAW, CRRC Changke, and YTO during the' Fifth Five Year Plan 'period, they demonstrate the mission and responsibility of a great power to support its rise with heavy equipment

　　The 70 year perseverance and leap of 'Eastern Red'

The "Dongfanghong" brand experience site is one of the 156 key construction projects during the national "First Five Year Plan" period, carrying the red genes and innovation strength of Chinese manufacturing. In 1958, the first television in New ChinatractorThe "Dongfanghong" 54 track tractor was born here, pioneering the mechanization of agriculture in China. For over 70 years, China Yituo has always been the "Republic's eldest son" of China's agricultural machinery industry, delivering nearly 4 million tractors and 3.6 million non road vehicles to societydiesel engineFor many consecutive years, the market share and social ownership of large and medium-sized tractors have ranked first in the industry, providing core driving force support for China's food security and agricultural modernization.

In terms of technological innovation, China Yituo has successively developed China's first power shift tractor, continuously variable transmission tractor, unmanned tractor, and 5G remote driving tractor. After promoting the landing of domestic continuously variable transmission technology, the prices of similar international products in China have decreased by more than 30%. The company has national R&D platforms such as the State Key Laboratory of Tractor Power System and the National Agricultural Machinery Equipment Innovation Center, and its products are exported to more than 100 countries and regions around the world.

　　What can be seen in the "Dongfanghong" brand experience area?

Being selected as one of the first national level experiential destinations is not only due to its advanced technology, but also because the "Dongfanghong Industrial Tour" itself allows ordinary people to experience the warmth of Chinese manufacturing.

The "Dongfanghong Industrial Tour" project of China Yituo is centered around the Dongfanghong Agricultural Museum, connecting the Su style factory buildings, high-power wheeled tractor intelligent production line, Dongfanghong (Luoyang) International Land Port, and other reference points in the Yituo factory area. It presents a panoramic view of the more than 70 year development process of agricultural mechanization in China. Tourists can observe up close the modern production process of a tractor being produced every 3 minutes, and remotely drive unmanned tractors in the interactive experience area, experiencing the practical application of cutting-edge technologies such as 5G+Beidou high-precision positioning. This scenic area has won multiple national titles such as National Patriotic Education Demonstration Base, National Science Popularization Education Base, and National Industrial Tourism Demonstration Base. Since its opening, it has received over 1.5 million visitors.

China Yituo will take this selection as an opportunity to continue deepening the integration of brand building and industrial tourism development, further opening up production scenes, enriching cultural narratives, and allowing more people to enter the manufacturing site of major national heavy equipment, experiencing the hard core strength and era responsibility of Chinese brands on site.

　　China will continue to shoulder the burden

　　The responsibility of the national team in the agricultural machinery industry

　　Protecting food security through independent innovation

　　Telling the story of Made in China through brand communication

　　Inject stronger impetus into agricultural modernization and rural revitalization