Nonghaha crossed mountains and seas, headed to Southeast Asia, and made its debut at the Vietnam International Agricultural Machinery Exhibition, igniting a wave of cooperation in Southeast Asia

Southeast Asia's trillion dollar agricultural machinery boom has erupted, and Vietnam has become the core battlefield for domestic agricultural machinery to go global! On July 23, 2026, the Ho Chi Minh International Agricultural Machinery Exhibition in Vietnam grandly kicked off. Hebei Nonghaha made its debut in the Southeast Asian market, showcasing a complete set of agricultural machinery solutions that are suitable for Vietnam's tropical agricultural conditions.

The overseas breakthrough battle of a Chinese agricultural machinery brand has officially begun.

As a core agricultural power in Southeast Asia, Vietnam's arable land accounts for nearly 40% of its territory, and its planting industry has a huge scale, making it the second largest rice exporting country in the world. This year's Ho Chi Minh International Agricultural Machinery Exhibition is jointly organized by the authoritative China Vietnam Agricultural Machinery Association. It is the largest professional agricultural machinery exhibition in Vietnam's history, attracting more than 16000 professional buyers, growers, and distributors from 40 countries to come and connect. It is a golden platform for opening up channels in ASEAN and deploying overseas markets. Nonghaha's participation in this overseas exhibition has accurately stepped into the trend of upgrading agricultural machinery in Southeast Asia.

For over 30 years, Nonghaha has been deeply cultivating farmland. As a leading local agricultural machinery intelligent manufacturing enterprise in Hebei, a national high-tech enterprise, and a specialized and innovative "little giant", Nonghaha has been deeply involved in the research and development and manufacturing of agricultural machinery for cultivation, sowing, harvesting, and sprinkler irrigation. During the exhibition in Vietnam, Nonghaha abandoned the extensive overseas model of simply transporting domestic models and brought a complete set of agricultural machinery solutions that are suitable for local crops, terrain, and planting modes in Vietnam. It covers the full scenario operation needs of rice cultivation, precision sowing of small farmland, and tropical crop protection, directly hitting the heart wrenching points of local farmers and distributors.

The popularity of this exhibition far exceeded the expectations of the Nonghaha Overseas team. The K02 booth was packed with people from Vietnam, Cambodia, Laos, Thailand and other ASEAN countries, including distributors, large planting cooperatives, and agricultural service providers. The negotiation atmosphere continued to be hot.

Several overseas merchants admitted on site that they have long heard of the Nonghaha brand in the Southeast Asian agricultural machinery industry channels, recognizing its core advantages of durability, outstanding cost-effectiveness, and adaptability to small-scale farming and scattered land operation scenarios. However, they have been struggling with the lack of efficient communication channels. This Ho Chi Minh City exhibition has completely built a key information bridge between Nonghaha and the Southeast Asian market.

Many customers on-site observed equipment poster demonstrations, inquired in detail about model parameters, overseas after-sales support, and bulk procurement cooperation policies. They actively left their contact information on site and engaged in in-depth discussions on regional exclusive agents, bulk whole machine procurement, localized agricultural machinery maintenance training services, and other diversified cooperation models. A large number of accurate overseas customer resources were synchronously locked in, and the results of the overseas debut were fruitful.

　　Based in China and looking to the world! Nonghaha officially launches Southeast Asian globalization layout -

The competition in the domestic agricultural machinery market is becoming increasingly fierce, and going to Southeast Asia has become a consensus in the industry. Simple low price competition has become a thing of the past, and localized products, full chain solutions, and long-term localized channel services are the core logic for overseas markets.

Nonghaha's appearance at the Vietnam exhibition is not just a short-term exhibition to expand customers, but also a key step in the brand's globalization strategy:

Product localization iteration - relying on this exhibition to collect the real needs of Southeast Asian farmers and distributors, continuously optimizing the tropical specialized agricultural machinery product line, and creating customized equipment that is suitable for the agricultural conditions of ASEAN countries;

Channel global layout - with Vietnam as the core pivot point in Southeast Asia, radiating to neighboring agricultural countries such as Cambodia, Thailand, and Laos, developing exclusive regional distributors, and building a complete overseas sales network;

Building a business card for Nonghaha's overseas expansion - With over 40 years of intelligent manufacturing strength, breaking down the market barriers of long-standing overseas agricultural machinery brands, and bringing Hebei agricultural machinery and Chinese agricultural machinery intelligent manufacturing into thousands of farmlands in Southeast Asia.

Conclusion

The blue ocean of agricultural machinery in Southeast Asia is surging, and those who take the lead in layout are seizing the industry opportunity. Nonghaha, with the confidence of a local leading enterprise in Hebei, has crossed mountains and seas to enter the Vietnamese market. With a complete set of agricultural machinery solutions that are suitable for tropical farming conditions and solid product strength, it has gained wide recognition from ASEAN merchants and a large number of cooperation intentions are expected to be implemented.

In the future, Nonghaha will continue to deeply cultivate the overseas markets of Southeast Asia, connect the global fertile soil with high-quality equipment, and work together with industry partners at home and abroad to win a new blue ocean of billions of agricultural machinery!