08,20,2026 4 views
Recently, the reporter learned from Shandong Heavy Industry that it continues to deepen its globalization development strategy, with export revenue reaching 62.4 billion yuan in the first half of the year, a significant increase of 33.4% year-on-year. Major overseas regional markets such as the Middle East, Africa, Asia Pacific, America, and Europe have fully exerted their efforts, achieving significant growth across the entire region. Among them, Weichai Lovol's overseas export revenue of smart agriculture increased by 54% year-on-year, reaching a new historical high.
Against the backdrop of industry stock competition and global supply chain restructuring, behind this impressive data lies the company's deep cultivation and meticulous work in overseas markets.
By customizing and deepening regional cultivation, we aim to achieve incremental growth in overseas markets. On the overseas map of 2026, Weichai Lovol's smart agriculture strategy presents a distinct "one country, one policy" feature. Regarding the dryland agricultural production environment in Central AsiaTractor、harvesterMultiple targeted improvements have been made to equipment and other products, including the installation of a Beidou/GPS dual-mode navigation system. The efficiency of wheat sowing in local farms has been significantly improved, driving sales in the Central Asian market to maintain a growth rate of over 30% for several consecutive years. Brazil is the world's largest coffee producing country. In order to meet the local coffee planting spacing and operating habits, Weichai Lovol Smart Agriculture has customized and developed the Lovol M654N tractor, which adopts a narrow wheelbase design and can flexibly shuttle between coffee fields without damaging crops. The power response is fast, and it also supports rapid switching of multiple machines.
Innovate the traditional single product export logic, transform towards an integrated overseas model of complete equipment output, digital farming solutions, localized production and operation, and localized service training, and gain market recognition. In Kazakhstan, the head of the agency, Giner, said, "The reliability of Chinese agricultural machinery surpasses some traditional advantageous brands and is more cost-effective. Chinese companies not only provide products, but also provide us with training, after-sales, and financial support. This full cooperation model gives us more confidence in exploring the market
Empowering both brand expansion and product output, Weichai Lovol Smart Agriculture actively appears at various industry exhibitions. At the 7th China Central and Eastern European Countries Local Leaders Conference and 2026 Shandong International Friendship City Cooperation and Exchange Week, the 139th Canton Fair, and the 2026 Weifang Agricultural Machinery International Precision Procurement Matchmaking Fair, China's hard core strength of "intelligence, completeness, and high-end" agricultural machinery was fully demonstrated, effectively enhancing the core competitiveness and brand influence of global products.
The reason why Shandong Heavy Industry's overseas total revenue accounts for as high as 60% is precisely due to the competitive situation of its core subsidiaries such as Weichai Group, China National Heavy Duty Truck Group, Shaanxi Heavy Duty Truck Group, Weichai Lovol Smart Agriculture, Shantui Co., Ltd., and Zhongtong Bus under the guidance of globalization strategy.
To promote the extension of globalization to a wider dimension, Shandong Heavy Industry held the Global Partner Conference in Hanoi, Vietnam on July 22, expanding its global cooperation map once again after its stations in Central Asia, Dubai, Indonesia, and Mexico. This conference focuses on the core theme of green intelligence, and the scale and cooperation specifications of the exhibition have reached new highs, becoming an important landmark action for enterprises to accelerate their layout in the global new energy market and deepen their global ecological layout.
