07,17,2026 2 views
In order to effectively enhance the comprehensive business capabilities and practical service level of the marketing team, and focus on building a frontline elite team that understands products, fine technology, and good service, in mid July, Guangxi Liugong Agricultural Machinery Co., Ltd. (hereinafter referred to as "Liugong Agricultural Machinery") successfully organized the "Strong Foundation Empowerment, Sharpening the Sword Frontline -2026 Marketing Practical Application Special Training Course". This training is aimed at sales personnel, after-sales service personnel, and marketing business backbones from various regions at home and abroad. More than 30 people participated and successfully completed the training tasks.
Focus on actual needs
Develop system training
The theme of this training is "Empowering Strong Foundations and Sharpening Frontline Skills", focusing on the actual needs of frontline marketing teams and striving to enhance the comprehensive quality and professional abilities of business personnel. The training consists of 18 courses, focusing on core content such as basic operation of C-series new products, maintenance technology of electrical and transmission systems, and travel safety regulations. It is accompanied by an assessment mechanism to effectively promote learning through exams and combine learning with application.
The lecturer group for this lecture is composed of more than ten experts and lecturers from the Agricultural Machinery Research Institute, Comprehensive Management, Finance and Credit, Marketing and other departments. Each member combines their rich business experience and uses various teaching methods such as case teaching and scenario simulation to transform systematic theoretical knowledge into practical tools that can be implemented on the ground. All trainees expressed that they have gained a lot from this lecture and the overall response to this training was enthusiastic.
Practical testing effectiveness
Explain the quenching business capability of the winding machine
In the practical segment of the machine winding explanation, the participating sales personnel conducted on-site explanations for the three products of LT2104-CP, LT2404-CS, and LT3504-CE in the C series of LiuGong agricultural machinery. This assessment requires the participating personnel to complete a systematic explanation of product parameters, technical characteristics, and customer value within the specified time limit. Then, Zhu Xiongbing, Deputy General Manager of Liugong Agricultural Machinery, Liu Hengzhi, Dean of the Research Institute, Yao Yiguo, Vice Dean, Model Supervisor, and Marketing Management personnel will serve as judges to conduct on-site evaluations and guidance from multiple dimensions such as product knowledge mastery, clear expression logic, and customer demand insight ability.
At the practical assessment site, the trainees calmly took the exam, demonstrated their strengths, and integrated the content learned in this training into practical explanations. The judges commented on each issue one by one, pointing out the problems and providing methods. This not only allowed the students to see the gaps, but also clarified the path for improvement, providing practical guidance for future frontline work in the market.
Commending advanced individuals and setting benchmarks
Unite forces and embark on a new journey
At the closing ceremony, Zhu Xiongbing, Deputy General Manager of Liugong Agricultural Machinery, presented awards to outstanding lecturers, outstanding students, and outstanding groups in sequence, and awarded graduation certificates to all participating students. In his concluding remarks, he fully affirmed the effectiveness of the training organization and implementation, and encouraged all marketing personnel to continuously improve their professional abilities.
This training has effectively strengthened the product knowledge foundation and marketing practical ability of frontline business personnel through systematic course learning and practical skill assessment. In the future, the marketing line will continue to deepen the construction of talent training system, create greater value for customers with more professional product knowledge reserves and better service capabilities, and inject new momentum into the development and performance breakthroughs of the first tier market.
