Maschio Group opens its first full range product store in North America

MASCHIO GASPARDO Group, a leading international agricultural equipment company, has partnered with Roc Pit Equipment LLC to open its fifth global and first North American full range product dealership in Elborn, Illinois, USA on May 22, 2026. The dealership will provide North American farmers with a full range of branded products. Previously, four full range stores have successively opened in Spain, Slovenia, and Italy; As early as the 1980s, Maschio Group entered the US market and has been operating continuously through its North American subsidiary located in DeWitt, Iowa since 2004.

The innovative agricultural machinery distribution model launched by Maschio - full line stores, operated only by a single brand, which can only be achieved by manufacturers of full line products. Thomas Chio offers a complete product line covering the entire agricultural cycle from cultivation, sowing, fertilization, plant protection, garden maintenance to grass processing. This model integrates professional consulting, product training, original spare parts, and standardized service workshops in one place, and is fully serviced by a professional team with a deep understanding of brand products, covering the needs of all stages of agricultural operation.

For a long time, multi brand distribution has been the mainstream model in the agricultural machinery industry, and the full line store is an important innovation and upgrade of the industry's distribution model. It integrates product professional capabilities, technical support, and after-sales service in a dedicated space, bringing farmers a more complete and integrated purchasing service experience. Its core value lies in the product advantage of Thomas Chio's full category coverage.

　　Elborn, Illinois: The True Promise on the Corn Belt

Elborn is located in the corn belt of the United States and is one of the highest yielding agricultural regions in the world. The large-scale agricultural activities here take place within extremely tight seasonal windows, relying on reliable equipment, readily available parts, and quick support from knowledgeable technicians. It is in this environment that Maschio chose to deepen its business in North America, closer to the practical needs of farmers and field operations in the Midwest.

　　Rock Pitt Equipment Company: a partner created for this model

The entire Elborn store is fully operated in partnership with Roc Pit Equipment LLC, founded by Dale Pitstick in 2020. At the beginning of its establishment, the company operated as a Maschio distributor, rooted in the Midwest of the United States, relying on deep product knowledge, long-term customer relationships, and a single brand commitment to develop its business, covering multiple states such as Illinois, Wisconsin, Indiana, Iowa, etc.

The store opening ceremony was hosted by Max Armstrong, one of the most well-known agricultural broadcasting companies in the United States, and attended by Jeffrey D. Walter, the mayor of Elborn. His attendance highlighted the importance of this investment to the local community.

　　Store Facilities

The Elborn store is a modern facility designed specifically for professional agricultural operations, covering an area of approximately 18300 square feet and featuring exhibition halls, parts areas, service areas, storage areas, and office areas; Equipped with seven full-time specialists, covering the entire process of sales, parts, after-sales, and management support; Set up a dedicated consultation and training area to provide professional and efficient customized experiences tailored to the different needs of farmers, such as purchasing, maintenance, product demonstrations, etc.

At the opening ceremony, guests were given exclusive previews of the projects currently under development. Maschio and LYNX AG, a joint venture company specializing in large width, seedling belt seeding equipment, are developing a new high-speed, large width precision seeder specifically designed and manufactured for the operating conditions of the North American market. The prototype has completed field testing in the Midwest of the United States. Rock Pitt Equipment Company was fully involved in the development process, and Dale Pitstick opened approximately 5400 acres of farmland for testing, directly assisting in the development and optimization of the product. The project combines the advantages of engineers, agronomists and designers from beautiful meaning and the United States, and combines the mature precision seeding technology in Europe with the local agricultural experience in the United States. The prototype will be unveiled at the Farm Progress Show in Boone, Iowa in September 2026.

　　Opening Speech

This store has opened a new era of direct cooperation with American farmers. The United States is one of the most important agricultural markets in the world, and Maschio Gaspardo promises that we will not only collaborate commercially, but also become a true long-term partner for every farmer working in the fields

　　Andrea Maschio, President of Maschio Holdings:

The full line store model reflects the group's belief that technology and after-sales support must go hand in hand - machines without support structures are only half the answer. In Elborn, farmers will find both

　　Luigi De Puppi, CEO of Mascio Gaispado:

The United States is a key market for the group's 2026-2030 growth strategy. The full line of stores reflects our long-term commitment to American agriculture and our determination to establish an increasingly strong influence in North America

　　Dale Pitstick, founder of Rock Pitt Equipment Company:

From the beginning, I chose to build Rock Pitt around one brand: MASCHIO GASPARDO. Corn belt farmers cannot afford downtime. They need reliable equipment, parts, and support every season. This store was established to achieve this goal - to have a team that understands machines and how customers work