2026 Morocco International Food and Agriculture Exhibition

　　AFRICA FOOD SHOW MOROCCO will be held concurrently with AGROAfrica, FOODPACK AFRICA North Africa International Food Packaging Technology Exhibition, and THE Hotel EXPO North Africa International Hotel Supplies Expo

　　1、 Exhibition Basic Information

Exhibition Name: Africa Food Show Morocco (AFS) 2026 Date: November 17-19, 2026 Venue: Casablanca International Convention and Exhibition Center Organizer: MIE EVENT FZCO, UFI Certified Exhibition Official Website: www.afsmoocco.com

　　Excerpt from the King's Speech (His Majesty King Mohammed VI, 10th World Policy Conference, Marrakesh, November 2017)

The transformation of African agriculture should cover all levels from primary production to the agricultural and industrial value chain. This should help us fully utilize the enormous agricultural potential of the African continent, especially arable land, and alleviate the socio-economic difficulties faced by agricultural stakeholders, mainly due to relatively low yields.

　　2、 Exhibition Introduction

The 2026 Africa Food Show Morocco (AFS), hosted by the Middle East International Exhibition Group MIE, will be held from November 17-19, 2026 at the Casablanca International Convention and Exhibition Center. This year's exhibition has undergone a major upgrade, with the North Africa Hotel Expo held simultaneously. The two major exhibitions are linked to cover the entire industry chain of food, agriculture, and hotel catering, accurately connecting with the construction of venues, hotel upgrades, catering supporting facilities, and logistics procurement needs for the 2030 World Cup in Morocco, seizing the billion dollar market dividend brought by the World Cup, and becoming a one-stop industry event with larger scale, more concentrated buyers, and more efficient business connections in North Africa.

　　1. Policy support

The Moroccan government has attached great importance to and provided strong support for the exhibition, promoting the modernization of Moroccan agriculture through the exhibition, strengthening its connection with the international market, enhancing Morocco's position in the global food and agriculture fields, and further promoting agricultural cooperation and development on the African continent.

　　2. Exhibition scale data

Exhibition area: 20000 square meters Exhibitors: 380+Professional visitors: 25000+International exhibition groups: 25+

　　3. Professional promotion

The organizer invites buyers from various channels in the industry chain to visit and develop AFS MOROCCO into a comprehensive platform for world-class food and agricultural exchanges, economic and trade negotiations, business expansion, brand display, and other functions through a large commercial database and professional market promotion.

　　3、 Introduction to the Moroccan Market

　　（1） National Basic Overview

Morocco, known as the "Garden of North Africa" or "backyard of Europe", is the preferred destination for European tourists and vacationers. The capital Rabat, the economic capital Casablanca. Morocco is a member of the United Nations, World Trade Organization, World Bank, International Monetary Fund, Arab League, and African Union.

　　（2） Bilateral cooperation between China and Morocco

1. Establishment of diplomatic relations: November 1, 1958

2. Visa free policy: Starting from June 1, 2016, visa free access will be implemented for all Chinese citizens

3. Cultural exchange: There are three Confucius Institutes in China

4. Bilateral trade: The total bilateral trade volume in 2025 is 9.916 billion US dollars, a year-on-year increase of 21.9%

　　（3） Economic strength (top five economies on the African continent)

1. GDP in 2024: 154.426 billion US dollars, with a growth rate of 3.2%, and a per capita GDP of 4132 US dollars;

2. Expected GDP by 2025: 162.15 billion US dollars, with a growth rate of 3.6% -3.9%;

3. Expected GDP in 2026: 169.45 billion US dollars, with a growth rate of 3.5% -4.4%; The country's economic growth momentum is sufficient.

　　（4） Proportion of GDP in various industries

Service industry: 55% Industry: 25% Agriculture: 10% Others: 10%

　　（5） Market core advantages

1. Superior geographical location: Located at the western end of the ancient Silk Road, connecting the two major markets of Europe and Africa, covering over 1.2 billion regional consumers, it is a golden gateway for expanding trade between North Africa and the Middle East;

2. Improved infrastructure: With years of large-scale infrastructure investment, the infrastructure has reached international standards;

3. The agricultural market has vast potential: the local agricultural GDP accounts for about 10%, with an annual growth rate of 4.2%. The demand for intelligent agricultural machinery, animal husbandry, agricultural crop protection, and fishery processing is strong throughout the entire industry chain;

4. Free trade agreement dividends: By signing multiple free trade agreements, companies can enter 55 countries' markets duty-free, covering over 1 billion consumers and 60% of global GDP;

5. Continuous optimization of the business environment: simplifying enterprise administrative processes, improving commercial laws, enhancing regulatory transparency, and attracting foreign investment;

6. Tourism industry drives demand: The tourism industry accounts for 10% of GDP and continues to drive the procurement of catering, fresh produce, and hotel equipment;

7. Stable and friendly relations between China and Morocco: The two countries have deep cooperation in various fields, and Morocco actively introduces Chinese investment in agriculture, industry, and new energy industries.

　　4、 Audience segmentation analysis

　　（1） In the field of agriculture

1. Small scale farmers (35%): citrus and olive growers in the northern and central regions; Need to adapt small agricultural machinery and water-saving irrigation equipment for small plots of land; Pay attention to equipment cost-effectiveness, local after-sales service, and specialized crop processing tools for Agan oil.

2. Specialty agricultural product processors (20%): olive pressing and argan oil refining enterprises; Specialized processing equipment and export pre packaging sorting lines are required; Adapt to EU export standard packaging technology.

3. Agricultural export traders (15%): mainly engaged in citrus and date palm exports; Demand for cold chain warehousing and logistics equipment, food testing instruments; Pay attention to international equipment certification and cold chain cost control.

　　（2） Fishery sector

1. Fishery practitioners (50%): owners of Casablanca fishing port, sardine/tuna processing enterprises; Purchase fishing accessories, refrigeration production lines, and marine preservation equipment, emphasizing equipment corrosion resistance, production capacity, and ease of maintenance.

2. Aquatic traders (30%): equipment import distributors; We require cost-effective complete sets of equipment and localized after-sales service, with a focus on profitability, customs clearance certification, and product market competitiveness.

3. Fishery management department (20%): responsible for industry modernization and regulation; Purchase energy-saving equipment, pay attention to environmental protection, food safety, and industry policy compliance.

　　（3） Animal husbandry field

1. Sheep farming entities (15%): mainly family ranches, requiring slaughter and feed processing equipment, emphasizing easy operation and cost reduction;

2. Livestock processors (10%): sheep cheese and poultry egg processing enterprises, requiring milking and sorting equipment, paying attention to production efficiency and preservation effect;

3. Cows and dairy producers (8%): Small and medium-sized ranches purchase milk storage and sterilization equipment, attach importance to fresh food preservation and standardized production;

4. Poultry farmers (7%): Large scale chicken farms require equipment for cage raising, hatching, and manure treatment, with a focus on survival rates and energy conservation;

5. Feed enterprises (6%): Small and medium-sized feed factories purchase crushing, mixing, and granulation equipment, emphasizing the utilization rate of raw materials and stable equipment operation;

6. Veterinary epidemic prevention enterprises (5%): distributors of veterinary drugs and diagnostic and treatment equipment, procurement of testing and cold chain equipment, and emphasis on product safety and compliance qualifications.

　　（4） Supporting service industry

Logistics, warehousing, packaging, testing, certification, finance and other service providers rely on exhibitions to connect with upstream and downstream customers, output industry chain supporting solutions, and help upgrade the local agricultural industry.

　　5、 Scope of exhibits (four main themes)

　　1. Intelligent agricultural machinery equipment

Farming and crop protection machinery: tractors, harvesters, precision tillage and sowing equipment, plant protection machinery, etc; Planting and processing equipment: complete horticultural equipment, fruit and vegetable/grain processing machinery; Supporting components: agricultural machinery parts, energy-saving engines, intelligent control terminals.

　　2. Livestock breeding equipment

Breeding equipment, intelligent milking machines, and feed processing machinery; Livestock and poultry epidemic prevention products: low toxicity veterinary drugs, vaccines, animal nutrition and health products; Breeding and slaughtering equipment: artificial insemination equipment, meat slaughtering and processing machinery; Planting materials: organic fertilizer, ecological fertilizer, high-quality seedlings.

　　3. Agrochemical irrigation for plant protection

Water saving equipment: drip irrigation, sprinkler irrigation, micro irrigation, integrated water and fertilizer system; Green agricultural materials: low toxicity pesticides, biological agents, soil amendments, growth regulators; Aquaculture equipment: net cages, high-density aquaculture systems, aerators, water quality monitoring sensors, aquatic seedlings.

　　4. Fishery aquaculture and processing

Fishing facilities, seafood freezing and preservation, cleaning and sorting equipment, small and medium-sized seafood processing production lines; Aquatic feed, water quality improver, disinfection equipment, and aquatic disease detection equipment.

　　6、 Intending to invite well-known brands to participate in the exhibition

Intelligent agricultural machinery equipment: China Yituo, John Deere, Lovol, Zoomlion, Klaas, Kubota, Aike, DJI Agriculture, CHCNAV Huace Navigation Irrigation Equipment: Netefim, Rainbird, Sailemer, Dayu Water saving, TORO Livestock Equipment: Dahua Shepherd, Fancom, Nedap, Bi Dutchman Aquatic Equipment: Yuya Technology AKVAGROUP、 Tongwei Corporation, Haikejia HICOC

　　7、 Reason for participation

1. Location and industrial opportunities: Morocco connects Europe and Africa, radiating to 1.2 billion consumers, and has a strong demand for agricultural modernization and upgrading;

2. Trade dividend: Long term stable economic growth, multi country free trade agreements opening up overseas distribution channels;

3. Investment and development opportunities: The business environment continues to optimize, and the tourism industry drives long-term demand for catering and agriculture;

4. China Morocco friendly economic and trade foundation: Bilateral trade continues to grow, and local governments welcome investment and cooperation from Chinese agricultural equipment and agricultural material enterprises.

　　8、 Review of Previous Exhibitions (2025)

The 2025 Morocco International Food and Agriculture Exhibition will be held from November 18th to 20th at the Casablanca International Convention and Exhibition Center. Simultaneous supporting activities: China Trade Week 2025 (CTW) and Smart Life Exhibition. Exhibition scale: Bringing together exhibition groups from over 20 countries including China, Morocco, UAE, Portugal, Italy, Ghana, Kenya, Egypt, Malaysia, etc; 200 exhibitors and over 12000 professional visitors attended; 340 precise B2B business matching events were held on-site, efficiently promoting business cooperation between Chinese and foreign enterprises.

　　9、 Exhibition supporting activities

1. Industry Forum: Special presentations will be held around agricultural transformation, modern planting, and the development of aquaculture and animal husbandry, with over 200 companies showcasing innovative technology solutions;

2. B2B business matching: one-on-one matchmaking with buyers, investors, and industry leaders;

3. On site practical demonstration: product release, equipment operation, interactive course on ingredient cooking;

4. Global media promotion: multi-channel exposure from domestic and foreign media to enhance the international brand awareness of the enterprise.

　　10、 Booth prices

1. Standard booth: 570 USD/㎡; A 10% opening fee will be charged for double/triple booths; Tax VAT 5% includes: standard construction, wall panels, lintels, carpets, 1 table and 3 chairs, 3 spotlights, 3 hangers, basic power interface

2. Bare space booth: $500/㎡, minimum order of 18 ㎡; Double/triple opening will incur an additional 10% opening fee; VAT 5% includes: lease right to use vacant land, no foundation construction

3. Enterprise registration fee: $500 per company, including enterprise information input and online conference publication

Extension group service: RMB 18800 per person, including overseas accommodation, meals, and transportation; Excluding airfare, room difference, and personal expenses. Remarks: Prices are subject to the actual standards of the organizer on site

Exhibition consultation: 15924196519 (same as WeChat)