Green plant protection improves quality and efficiency, new fertilizers empower agriculture in the bay area
Focus on
Melons, fruits, vegetables, tea, rice, agricultural planting materials
The trillion dollar market for fruits, vegetables, grains, and specialty economic crops in the Guangdong Hong Kong Macao Greater Bay Area
In order to implement the requirements of green agriculture development, establish channels for plant protection and new fertilizer production and sales in South China, and build a tripartite communication and cooperation platform for manufacturers, distributors, and planting bases, the 2026 Guangdong Plant Protection Information Exchange and New Fertilizer Expo will be held at the China Import and Export Commodity Fair - Canton Hall (Pazhou Hall C Area). This exhibition is based on the trillion level fruit and vegetable, grain, and specialty economic crop markets in the Guangdong Hong Kong Macao Greater Bay Area, gathering agricultural resources from all over South China and jointly expanding business opportunities in the South China market.
The 2026 Guangdong Plant Protection Information Exchange and New Fertilizer Expo is planned to have an exhibition area of 14000 square meters, with over 520 participating companies and more than 15000 precise buyers invited. It covers agricultural and rural departments, agricultural technology promotion centers, plant protection stations, soil and fertilizer stations, and agricultural department leaders from all over the country, agricultural associations, agricultural universities, agricultural demonstration park leaders, agricultural market groups, agricultural material circulation companies, corps, water-saving irrigation distributors, agents, cooperatives, large-scale growers, orchard managers, farmers, agricultural organizations, agricultural media, farmers and people from all walks of life interested in agricultural materials.
Simultaneous heavyweight supporting activities (proposed)
1. Precision Supply and Demand Matchmaking Meeting for Agricultural Material Distributors in South China (one-on-one business negotiations to match procurement needs in advance);
2. Green Ecological Agriculture Development Summit Forum, industry experts interpret policies for reducing fertilizer and pesticide use and protecting farmland;
3. Special session on agricultural material export trade in the Guangdong Hong Kong Macao Greater Bay Area, connecting with purchasing merchants from Hong Kong, Macao, and Southeast Asia;
4. County level agricultural cooperative collective procurement signing ceremony, on-site signing of bulk purchase orders.
Schedule
Exhibition setup on December 10, 2026 from 8:30am to 5:00pm (Thursday)
Exhibition will be held on December 11-12, 2026 from 8:30am to 5:00pm (Friday) for exhibitors and from 9:00am to 4:30pm (Friday Saturday) for visitors
Withdrawal on December 12, 2026: 14:00-20:00 PM (Saturday)
Exhibition Scope
1. New fertilizers: water-soluble fertilizers, microbial fertilizers, slow-release fertilizers, trace element fertilizers, soil amendments, seaweed fertilizers, humic acid fertilizers, etc;
2. Plant protection products: insecticides, fungicides, herbicides, biopesticides, green prevention and control products, pest and disease monitoring equipment;
3. Supporting categories: crop protection drones, fertilization equipment, irrigation equipment, agricultural testing instruments, agricultural technology service institutions.
Exhibition Core Value
1. Precise customer expansion: Invite agricultural material wholesalers, township store distributors, and large-scale planting cooperatives from various provinces in southern China such as Guangdong, Guangxi, Fujian, and Hainan to come to the site for procurement, and directly negotiate agency cooperation with terminal channel partners;
2. Covering the entire market of southern China: Guangdong, as a major province for Lingnan fruits, silk, seedlings, and rice, has a strong demand for agricultural materials in the market, and has established a one-stop distribution network for all channels in eastern, western, and northern Guangdong;
3. Zero distance transaction between production and sales: With the core positioning of "procurement festival", we will weaken simple display, strengthen on-site order negotiation, establish a special area for centralized procurement discounts, and greatly improve the efficiency of signing orders;
4. Dual empowerment of policy industries: collaborate with agricultural regulatory authorities to carry out policy lectures, support green agricultural materials policies, and assist enterprises in exploring sinking markets;
5. Support for foreign trade channels: Invite agricultural traders from ASEAN, Hong Kong and Macao to open up channels for exporting agricultural materials overseas.
6. New product release: Set up a dedicated display area for new products, support industry forums for presentations, and introduce innovative fertilizers and plant protection technologies to the market in a timely manner;
7. Resource docking: The organizing committee arranges one-on-one business matching services to match the needs of buyers in advance, and signs bulk supply and regional agency cooperation agreements on site.
Exhibition benefits are free throughout the entire process without on-site ticket sales
1. Free pre registration admission: Online real name registration is required in advance, and there is no need to purchase tickets in person. You can receive the "South China Agricultural Material Manufacturer List" and "Plant Protection Technology Manual" upon arrival;
2. Exclusive centralized procurement price for the exhibition, with direct supply from the manufacturer and no intermediary price difference. Bulk procurement agreements can be signed on site;
3. On site practical experience of new agricultural inputs, one-on-one Q&A by professional technicians;
4. Free technical lectures: Multiple public welfare sharing sessions over two days, covering orchard disease prevention and control, soil remediation, and practical courses on scientific fertilization of economic crops;
5. Group supporting services: County distributors and planting bases can apply for round-trip shuttle buses for groups of 30 or more visitors to the exhibition; Upon arrival, trial fertilizers and green plant protection sample gift packages will be given as gifts.
6. Admission method: WeChat official account follows, I want to visit+audience QR code, online real name registration, and generate electronic QR code for admission.
Pre registration method——Connect with high-quality sources of goods, learn advanced planting and plant protection technologies, and work together to help achieve high yields and increase income!
1. WeChat registration: follow the official official account of the exhibition (Guangdong Agricultural Materials Expo), click the menu bar "Visit the exhibition" to fill in the information, and generate an electronic entry QR code;
2. Telephone registration: Call the consultation hotline 16691920402 for Zhao Zilong to register the company and the number of attendees, and reserve information gift packages in advance.
Booth price
Standard booth: 8000
Luxury Exhibition: 8800
Open space: 730 per square meter, with overseas enterprises paying 260 US dollars per square meter. Additional self payment: special installation management fee, electricity fee, garbage disposal fee. (Minimum rent of 36 square meters, no supporting facilities, self built. The main passage location must be built)
Weite: 22000 (including truss construction)
Supporting advertising and forum fees (optional value-added)
1. Brochure color page: inner page 5000 yuan, second/third cover 10000 yuan, back cover 15000 yuan
2. Hanging flags, road flags, and ticket advertisements at the venue: ranging from 10000 to 30000 yuan
3. Speech space for the theme forum: 10000 yuan/30 minutes for exhibitors, 20000 yuan/session for non exhibitors
Supplementary Notes:The cost does not include: accommodation and meals for enterprise personnel, logistics transportation, and additional materials for booth construction
Contact registration method
Organizing Committee Investment Promotion Office: Beijing Wansen International Exhibition Co., Ltd
Contact: Yang Xue
Contact phone number: 13362970438/Same WeChat
Investment email: 3869430366@qq.com